What Residents Want: Reputation Trends Shaping Multifamily in 2025

Your reputation speaks long before you do. Today’s renters form an impression of your community well before they schedule a tour—and much of that comes from what they see online. The combination of reviews, property listings, and search results provides a clear picture of your property, service, and team. It’s not just about the score. … Continued

The Future of Multifamily: How AI and Automation Are Shaping the Industry

The multifamily industry is undergoing a technological transformation, with artificial intelligence (AI) and automation playing a pivotal role in property management, leasing, and resident experience. As these innovations continue to evolve, they are reshaping how property owners and managers operate, enhancing efficiency, reducing costs, and improving tenant satisfaction. AI in Property Management AI-Powered Market Insights … Continued

2024 Smart Apartment Trends You Need to Know

For decades, imaginative screenwriters and directors have captivated audiences with their vision of the future. Remember the 1960s cartoon series, The Jetsons, set in Orbit City? Or, the 1980s Tron and its early foray into virtual reality? Thanks to the advent of the smart home, what was once the stuff of science fiction is increasingly manifest. And now, … Continued

How Luxury Apartments are Meeting the Needs of EV Owners

Sales of electric vehicles (EVs)—or vehicles that have an electric battery-powered motor instead of an internal combustion engine—are soaring in the United States. In 2021, EV sales totaled 434,879 units, representing a year-over-year increase of 83%. Hybrid and plug-in hybrid vehicles only add to the total. In 2021, Toyota’s hybrid sales increased 73%, while Honda’s rose by 67%. … Continued

Residents Come First: How Property Managers Can Better Care for Tenants

Property management is a fast-paced and highly competitive endeavor that requires good communication, organization, positivity, and timeliness. As a property manager, your top responsibility is to serve tenants. Residents spend their hard-earned salary on their living space and amenities. Multifamily developments are communities and above all else, you are responsible for providing residents the experiences, services, and amenities … Continued

Why It’s So Important to Celebrate Diversity, Equity, and Inclusion

Celebrating and amplifying the backgrounds, cultures, and traditions of those around us is an essential component of learning about the values, religions, politics, languages, and gender representations that help make our world the unique place that it is. First, It’s Important to Understand the Difference Between Diversity, Equity, and Inclusion: Although diversity, equity, and inclusion … Continued

Top 9 Smart Apartment Trends of 2021

Smart home technology is increasingly popular in multifamily communities across the country. But what exactly is smart home technology? Simply put, smart home devices allow renters and homeowners to control appliances, temperature, security, and more through any connected device. You can turn on the lights in your home, access security cameras, change the thermostat, and more from … Continued

What People Who Work From Home Want From Their Apartments

Working from one’s apartment or building is not new—in fact, from 2005 to 2017, remote work grew by 159 percent. But since the COVID-19 outbreak in 2020, more workers and businesses have shifted to the work from home (WFH) model than ever before. For many, the shift to remote work may be a permanent one. Today, … Continued

10 Ways to Give Back to Your Community

For landlords and property managers, the benefits of giving back to the community are innumerable. In addition to forging strong connections with your residents and employees, taking the time to organize or participate in a community service event has long-term positive impacts on those who need it most. As we enter the holiday season, particularly … Continued

How to Get Tenants to Renew Their Leases

Apartment turnover is a fact of life for landlords and property owners. However, excess turnover need not be. By establishing practices to get your tenants to renew their leases and stay in the long term, you not only cut costs: you also enhance the desirability of your community.  Reductions in turnover benefit tenants, property managers … Continued